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“It Feels Like A Superpower” – Luke Combs On Why He Likes To Comment On Young Artists’ TikTok Videos
Imagine that notification popping up on your phone.
Love it or hate it, there’s a lot of great music out there on TikTok these days. Whether it’s established artists turning to the social media platform to share performances and new music directly with fans, or aspiring singers hoping to build a following, or even just people who post videos of themselves singing just for fun, there’s a lot of talent to be discovered if you can sort through all the other trash on there.
Of course over the past few years we’ve seen quite a few country artists parlay their TikTok videos into a career in music. You never really know who’s going to see those videos when you post them.
You might even catch the attention of Luke Combs.
During a recent appearance on the Zane Lowe Show on Apple Music, Luke was asked about his TikTok algorithm, and honestly his feed sounds a lot like mine:
“There’s always golf stuff in there. It’s so dad. It’s like barbeque videos and it’s like farts, a lot of fart humor. It’s like the most boring – like, video game stuff. It’s the most uninteresting algorithm.”
I’m glad I’m not the only dude in his mid-30s who’s still laughing at fart videos on TikTok. (Luke, if you’re reading this, @gilstrap has some of the best fart pranks on TikTok).
But aside from those, there are some videos in Luke’s algorithm that catch his attention:
“Here’s the thing I love about my algorithm. I have a tendency to love to comment on new artists’ music. I mean like, artists that don’t have anything going on sometimes. Like, kids sitting on their parents’ back porch that are 18 years old playing guitar, and I’m like, ‘This person is an absolute genius, and they have no idea.'”
Luke says that when he sees these aspiring artist showcasing their talent, he likes to drop a comment on their post to hopefully encourage them to keep at it:
“Sometimes I’ll get stuff come across and it’s got 2, 300 likes on it, and I’ll fire a comment on it and I’m like, ‘Hey man, you’re unbelievably talented, you need to hear this.’
Not that my opinion really matters. I do it as a fan, but also I can’t imagine if 10 years ago, if Eric Church would have commented on my video and said, ‘Hey man, you’re super good.’
The confidence that would bring you or could bring a kid – is that the difference between them going, ‘Well should I give up or not?’ Even if it gets them another week of keeping going.
In some ways it feels like a superpower, to be able to just go in and say, ‘Hey man, I’ve done what you did and I’ve made it to where I made it to, and just keep going.'”
Gotta admit, that’s pretty cool. It’s a tough business, and it’s easy to get discouraged chasing your dreams when you see so many others around you chasing the same thing. There’s no doubt that a word of encouragement from Luke Combs can do wonders for somebody’s confidence, and I can’t imagine how it must feel to see that notification pop up on your phone that one of the biggest country artists in the world commented on your TikTok.
Just yet another reason that Luke Combs is one of the best dudes in country music.
You can watch his full interview here:
The post “It Feels Like A Superpower” – Luke Combs On Why He Likes To Comment On Young Artists’ TikTok Videos first appeared on Whiskey Riff.