There has been a cultural shift over the past year or so: being at the forefront of social media and Internet culture—or being “chronically online”—is now frowned upon. It’s similar to the ’90s, when bragging about how much TV you watched could get you accused of lacking personality or having lowbrow taste. These days, bragging about bed-rotting and doomscrolling is akin to being a proud couch potato. Why are the chronically online backing away from their iPhones and calling TikTok trend followers tacky? It all comes down to the delivery system. In a viral Instagram post, Carmen Vicente, a social strategist in tech, says the shift began when the Internet changed from a place where savvy people pursued their interests on their own to one where culture was spoon-fed through algorithms. There’s a huge difference between sitting at the cultural trough and waiting to be fed by Meta and going out to discover what you authentically enjoy. The point is simple: You will never cultivate authentic taste in culture, art, movies, music, fashion, or food if your appetite is curated algorithmically. View this post on Instagram “Fifteen years ago, it required effort and curiosity to discover cool stuff on the Internet,” Vicente says. “But now, and since the advent of algorithms that hinge on economic metrics of success, looking away or elsewhere is the thing that requires effort and curiosity.” Vicente continues: “Personally speaking, I think taste is the result of your cultural inputs. And to develop good taste, we need to consume a diversity of inputs beyond just the confines of our modern suggestion engines. Simply put, the algorithms are controlled by the institutions. The institutions need to maximize shareholder value. And the more time you spend drinking the Kool-Aid from these fire hoses, the looser your grasp becomes on what is truly interesting, substantive, or moving.” A woman scrolling in bed. Photo credit: Canva There are myriad definitions of taste, but it’s generally seen as the ability to appreciate things that are culturally and aesthetically valuable. In his essay “Of the Standard of Taste,” philosopher David Hume argues that taste is a byproduct of a life rich in experience: “Strong sense, united to delicate sentiment, improved by practice, perfected by comparison, and cleared of all prejudice, can alone entitle critics to this valuable character.” Therefore, true taste can’t be developed without real-world experience and cultural inputs that go far beyond what’s delivered via smartphone. A woman at an exercise class. Photo credit: Canva The lesson here isn’t hard to figure out: it’s about a life lived shopping in brick-and-mortar stores, spending time outdoors, practicing hobbies that don’t involve screens, and reading books while in the dentist’s waiting room. There are so many incredible cultural treasures we can experience only by being in physical places with real people—where you can stumble upon life-changing culture by accident. Taste is a touchy subject, hard to separate from social status, because it often requires resources and connections to access many aspects of culture. However, that’s not an excuse to judge those who strive for an expansive, more refined sense of taste—or who hope others will join them on that journey—as merely performative. The post Tech strategist shares why algorithms killed ‘taste’ and where to find it now appeared first on Upworthy.