Gen Z is obsessed with the 2000s and 2010s, which they’ve labeled the “last era of sweet delusion.” They’ve also latched onto a number of Millennial fashion trends, including low-rise jeans. There’s no doubt that Gen Z has established plenty of its own fashion trends, from suits with shorts to barrel jeans. But the generation is also embracing a ’00s hair trend that has Millennials shook: the hair pouf, a bubbly bouffant style popularized by celebrities like Laguna Beach star Lauren Conrad and Jersey Shore standout Nicole “Snooki” Polizzi. Now, Gen Z is getting a little extra help from one iconic volumizing hair accessory: Bumpits. @rachelocool IT LOOKS BAD UNTIL IT LOOKS GOOD #bumpit #60shair #pamelaanderson #brigittebardot ♬ original sound – Rachel OCool Gen Z is bringing back Bumpits On TikTok, many Gen Zers are showing off the results of their 2000s hair transformations using Bumpits. Inspired by French actress Brigitte Bardot’s legendary bouffant style, Gen Z is also putting its own twist on how it uses Bumpits. Hairstylist Stephanie Angelone told Bustle that Bumpits are coming back with Gen Z in a “more lax way.” @katie.org Replying to @emma liz this was a great way to start off the series and we should bring these back #fyp #hair #bumpit #asseenontv ♬ Yacht Club – MusicBox “Millennials used dozens of bobby pins to pin their pouf into place, which made it very defined, almost like an updo,” she said. “Gen Z prefers micro claw clips so it’s easy and effortless.” Gen Zers are documenting themselves trying out Bumpits in different styles, from half-up, half-down ‘dos to simple hair-down looks. Many note that it takes multiple tries to get it right, but once they do, they love the results. @abbimae_ Bringing back the Bump It Take 2!! any help would be greatly appreciated, I never had one as a child so I’m still learning #bumpit #bumpitup ♬ original sound – Abbi-Mae TikToker @blackhairedbrat noted, “While figuring out how to secure everything, I realized it’s essential to tease all the hair up to hide the Bump-It properly. Otherwise, it might lead to an embarrassing peek-a-boo of the hidden accessory!” @blackhairedbrat my dandruff is actually glitter…okay!#jaydennaomi #mcbling #late2000s #bumpit #XD ♬ Pump It Up – Endor Once she figured it out, she was a happy camper: “So far, I’d give this a solid 7 out of 10. It’s definitely something I would use, especially for those blessed with thick hair.” The history of Bumpits Bumpits were invented by Kelly Fitzpatrick-Bennett and made their debut in 2009 on the now-defunct As Seen on TV channel. Fitzpatrick-Bennett claims that more than 10 million units were sold. In an interview on Fran Drescher’s talk show, she explained that her career as a hairdresser inspired her to create Bumpits after clients came in wanting hair like Jennifer Aniston’s on Friends—but didn’t have the volume for it. Bumpits featured an over-the-top commercial with dramatic clips of women struggling to achieve volumized looks that seem to be cemented in Millennial memories. “Are you exhausted from dealing with flat, lifeless hairstyles? Do you find yourself using an entire can of hairspray just to achieve that voluminous look? It’s time to ‘bump it up’ with the iconic Bumpit!” the commercial said. Millennials react On Reddit, Millennials shared their personal experiences and funny stories wearing Bumpits back in the day: “Ooof, I totally used to use these To be fair, I was in cosmetology school and that hairstyle was popular at the time. One Saturday a bunch of my classmates and I went out to a bar after school and I ran into a guy I had a HUGE crush on. He is extremely tall and when he bent down to give me a hug, his chin hit the bump-it HARD, it scratched his chin and rammed the bump-it into my scalp. Embarrassing and painful and I’m sure the reason we never dated. I stopped wearing them shortly after that, but I still have them around here somewhere.” “I felt indignant at the time that they didn’t make them for red hair…My perspective has changed somewhat in hindsight.” “I had one, didn’t work.” “Used these RELIGIOUSLY during the time ‘Jersey Shore’ was coming out. Even used one for my prom hair .” “I could never get mine to not be visible. I have fine hair and had lots of it at the time, but no matter how I tried, I couldn’t get the blessed thing hidden completely.” “I still have mine .” “Being a HS cheerleader in 2008-2010 in the Midwest, these were EVERYTHING.” “This trend was so awful. It brings back hilarious memories.” The post Gen Z has fallen in love with Bumpits and, just like that, early 2000s pouf hairstyles are everywhere again appeared first on Upworthy.