An apparently random occurrence aboard the Orion spacecraft quickly resulted in an “out of this world” ad campaign for the hazelnut cocoa spread Nutella. During a video clip posted by the crew of the Artemis II lunar mission — just moments before they broke the record, set by Apollo 13, for distance traveled from earth — a jar of Nutella floated across the cabin, tumbling end over end as it prominently displayed the label. “A jar of Nutella was seen floating through the Orion spacecraft approximately 4 minutes before the Artemis II crew made history as they passed the Apollo 13 distance record from 1970 of 248,655 miles from Earth on Monday,” CBS News captioned a short video of the moment. A jar of Nutella was seen floating through the Orion spacecraft approximately 4 minutes before the Artemis II crew made history as they passed the Apollo 13 distance record from 1970 of 248,655 miles from Earth on Monday. pic.twitter.com/wqt680thQL — CBS News (@CBSNews) April 6, 2026 Nutella quickly capitalized on what was being hailed across X as the best accidental product placement in history, sharing a video clip with the caption, “Honored to have traveled further than any spread in history. Taking spreading smiles to new heights.” Honored to have traveled further than any spread in history