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The Chipotle Phrase That Could Get You More Food For Free
Chipotle CEO Scott Boatwright said the solution to shrinking portion sizes is simple: just ask for more.
The exec addressed the issue during an appearance this week on Yahoo! Finance. Customers have been complaining for months that fast food burgers are smaller, pre-packaged snacks have less food, and burritos from Chipotle aren’t as stuffed as they used to be.
“If you want more, you should ask for a little more,” the fast food exec said. “I promise you, there’s never a team member on that line that is going to say no to you.”
“We will continue to put heaping spoonfuls of food in bowls and burritos,” Boatwright continued, adding that the company is focused on both portions and food quality.
“It has always been our brand ethos, and it is still to this day,” he insisted. “We serve big, beautiful bowls and burritos. No questions asked.”
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The CEO further pushed back on claims that Chipotle employees were “skimping” on portion sizes.
“I tell my team all the time, ‘put as much food in that bowl and burrito as you possibly can,'” he told Yahoo! Finance. “‘I want the consumer to tell you, ‘it’s too big.'”
“We’re about abundance, we’re about value,” he went on. “Value equals benefit over price.” The exec also claimed to be “absorbing” the cost of inflation rather than passing it on to customers. He told the outlet that Chipotle is pleased to offer “an affordable price point for all walks of life, and we’re for everyone. We want everyone to have access to wholesome, nutritious food.”
Commenters were skeptical that restaurant workers would be willing to increase portion sizes without charging them extra.
“Save this video [for] every time you walk in,” one commenter wrote.
“He said if you want more, they will give you more, but will also charge you more,” another comment said.
“Bro … have you been to Chipotle,” a third person chimed in.
“Straight lies they will 100% charge you double each time you say more,” yet another commenter agreed.
Others brought up the common complaint that delivery portions are rumored to be much smaller than those being served inside the restaurants, a problem that wouldn’t be solved by Boatwright’s suggestion to “ask for more.”