There is a certain kind of person who hears that someone tried to kill the President of the United States and thinks the appropriate response is disappointment that the shooter failed. A woman identified in reports as Alison King, formerly a social media manager at UnitedHealthcare, is learning the hard way that the internet does not forget and employers do not appreciate that kind of commentary attached to their brand. King’s original TikTok video, posted after the attempted assassination of President Donald Trump at the White House Correspondents’ Association Dinner on April 25, resurfaced widely across social media in recent days. The clip featured her reacting to the news of the shooting with the now-infamous line: “Aww, they missed?” 'Aw, they missed?' Woman fired for viral TikTok joking about assassination attempt against Trump The former United Healthcare worker then called out Trump for his 'violent rhetoric' in a follow-up video.https://t.co/iYtaTw6M59 — Ma'at (@Maat93489673) May 10, 2026 Fox News broke down the full story of the firing and the shooting that prompted it: UnitedHealthcare terminated a woman after a TikTok video surfaced showing her reaction to the attempted assassination of President Trump at the White House Correspondents’ Association Dinner. The woman was identified in reports as Alison King, who had reportedly worked as a social media manager for the health insurance giant. Her LinkedIn account was deleted after the video gained national attention. In the original clip, King said her first reaction to the shooting news was to wonder whether the incident was even real. She then delivered the line “Aww, they missed?” about the attack on the president and added, “That’s when you know we’re cooked.” UnitedHealthcare responded by telling Fox News Digital that violence is never acceptable and that comments suggesting otherwise do not reflect the company’s mission and values. The company confirmed that the person who made the online comments about the Saturday night incident was no longer employed. Fox News Digital reached out to King directly, and she declined to comment. The shooting took place at the Washington Hilton during the dinner, which President Trump attended. The suspected gunman, Cole Tomas Allen, was arrested after authorities said he opened fire at the event. Allen was facing life in prison, and law enforcement sources said he wanted to target Trump administration officials. Let that sink in. A man opened fire at an event the president was attending with the reported goal of targeting Trump administration officials, and King’s instinct was to crack jokes about the shooter’s aim. UnitedHealthcare, a company that has dealt with its own share of public relations crises, apparently decided in short order that King’s commentary was a fireable offense. The company moved quickly, and few reasonable people would argue they got it wrong. 'Aw, they missed?' Woman fired for viral TikTok joking about assassination attempt against Trump https://t.co/14aZfuoKyW pic.twitter.com/UYfu7P8vQB — TheBlaze (@theblaze) May 8, 2026 The story did not end with the firing. King posted follow-up videos in the days after losing her job, and the tone shifted from flippant to aggrieved. WND reported on the follow-up videos and the fallout King described: King posted multiple videos addressing the original clip and the national backlash it generated. In one, she described the original post as a “stupid video about the president,” said “the far right” found it and posted it on X, and said she lost her job as a result. She told viewers she wanted to move forward, expressed regret about posting the clip, and said she did not condone violence. She also described being doxxed and said she received a letter containing a picture of her house. She complained that people were contacting her and leaving hateful messages. King then turned her criticism outward, arguing she was being held more accountable for a “stupid internet comment” than the people sending her threatening messages and more accountable than President Trump himself, whom she accused of “violent rhetoric.” One of the videos ended with her asking people to leave her alone. In another clip, she said she refused to dwell on the fallout but acknowledged she had no idea what her career would look like going forward. The irony here is thick enough to cut with a knife. King posted a public video joking about the assassination of a sitting president, and when the public responded with outrage and her employer responded with a pink slip, she cast herself as the victim. She said she did not condone violence in the same breath she accused the president of violent rhetoric, as if that somehow balanced the scales. Nobody should be sending threats or pictures of someone’s house. That goes without saying. King’s framing of the situation, however, reveals the mindset that made the original video possible in the first place. In certain corners of the left, hostility toward President Trump has been so normalized for so long that joking about a real assassination attempt felt like a casual, consequence-free take. The shock for King was never that she said it. The shock was that anyone held her accountable for it. Many Americans watched a man try to murder the president at one of Washington’s most prominent annual events, and their reaction was horror. King’s reaction was a punchline. UnitedHealthcare made the right call, and the fact that King is still making TikTok videos complaining about the fallout rather than genuinely reckoning with what she said tells you everything you need to know about where her head is. Actions have consequences. Words posted to the internet for the world to see have consequences. Joking about the attempted murder of President Trump is ugly, and it deserves exactly the kind of accountability King received.