2027 Norton Atlas In January, the historic British motorcycle brand Norton announced a return to the U.S. market headlined by four models featuring an altogether modern visual identity instead of a nostalgic one. Five months following that announcement, full details about the new 2027 Norton Atlas adventure bike have been released, as well as partial details about the Atlas GT sport-tourer. Designed and manufactured in Norton’s new plant in the U.K.’s Solihull area, the Atlas and Atlas GT share an engine, chassis components, and features, with their differences mostly coming down to tire size and suspension setups. Additionally, both models will be available in an Apex variant that adds electronic combined braking, vehicle hold functionality, tire pressure monitoring, an adjustable windscreen, a rear luggage frame, heated grips, cornering lights, and a puddle lamp for low-lit parking conditions. The Atlas models, as well as the Manx models that were announced with limited details in January, are part of the company’s Resurgence strategy that seeks to “reinterpret Norton’s visual identity through a contemporary lens that balances heritage with technical integration.” Norton claims the design “avoids decorative excess” in favor of a simple and modern style with a focus on functionality and practicality. Both the Atlas and Atlas GT are powered by a liquid-cooled 585cc parallel-Twin that makes a claimed 69 hp at 9,300 rpm and 42 lb-ft of torque at 7,500 rpm, with a 270-degree crank. Norton claims its engine design emphasizes usable torque. The bikes also come with a slipper clutch and a standard up/down quickshifter. The 8-inch TFT display can be operated with a joystick on the left switchcube. The Atlas models share a steel trellis frame that uses the engine as a stressed member and a cast-aluminum twin-sided swingarm. Fully adjustable KYB suspension includes a 43mm inverted fork and a rear monoshock, both of which offer 7.1 inches of travel on the Atlas and 5.5 inches on the Atlas GT. In addition to longer suspension travel, the Atlas gets a larger 19-inch front wheel compared to the GT’s 17-incher (both models use a 17-inch rear wheel), as well as higher ground clearance and a longer wheelbase to suit its adventure stance. The Atlas has a seat height of 33.3 inches, and the GT has a seat height of 32.1 inches. Electronics on the Atlas models are built around a Bosch 6-asix IMU and include lean-sensitive ABS and traction control, cornering cruise control, rear wheel slide control, wheelie control, hill hold assist, and multiple ride modes (Urban, Rain, Sport, Tour, and Enduro on the Atlas; full details to be announced for the Atlas GT). An 8-inch touchscreen TFT display offers Bluetooth connectivity and connection to the Norton Rider app, which allows over-the-air updates, ride statistics, service reminders, and other features. A USB-C port is also included for connecting and charging devices. The Atlas features dual LED headlight, and turnsignals are integrated into the handguards. Other standard equipment includes a contoured windscreen (adjustable on Apex variants), adjustable hand levers and footpegs, integrated grab handles and luggage mounting points, and keyless functionality (start, stop, seat, and fuel cap access). The extras that come with the Apex variants can be fitted to the standard models as accessories. All new Norton bikes receive a 30-month, 30,000-mile warranty in the U.S., including 24/7 Norton Roadside Assist during the warranty period. While the Norton Atlas is priced in the U.K. at £8,250 (approximately $10,898 in USD) and the Atlas Apex at £9,450 (approximately $12,483 in USD), we’ll have to wait for more details to find out the U.S. pricing, as well as more information about the Manx and Manx R models. Sign up for Rider’s weekly enewsletter to stay up to date on new motorcycle models and other news. Check out more new bikes in Rider‘s 2026 Motorcycle Buyers Guide The post 2027 Norton Apex and Apex GT Preview appeared first on Rider Magazine.