MSNBC became MS NOW, and while they try to take comfort in routinely spanking CNN, they perennially lose in the ratings to the Fox News Channel. Their strongest stars are Rachel Maddow (only on Monday nights) and Nicolle Wallace in the late afternoon.Recently, they shook up the lineup with new shows, and these new shows aren’t catching on. New Nielsen numbers show they're falling off, in some cases with double-digit declines:-- Money, Power & Politics with Stephanie Ruhle airs weekdays from 9 to 11 a.m.) has averaged 710,000 total viewers, a 6 percent decline compared to the 9 a.m.-11 a.m. year-to-date timeslot prior to the lineup change. Among the 25-54 demographic, the program is down 16 percent, averaging 68,000 viewers.-- On the Line with Alicia Menendez (weekdays from noon to 2 p.m.) has averaged 602,000 total viewers, a 5 percent decrease compared to the YTD timeslot prior to the programming remix. Among the 25-54 set, it is down 15 percent, averaging 56,000 viewers.-- The Moment with Katy Tur (weekdays from 2 to 4 p.m.) has averaged 718,000 total viewers, a 5 percent decrease compared to the YTD timeslot prior to the programming changes. Among those aged 25-54, it is down 15 percent, averaging 60,000 viewers.It isn't better at night. -- The Weeknight with hosts Symone Sanders, Michael Steele, and now Luke Russert replacing Menendez, airs weeknights from 7 p.m. to 8 p.m. It's averaging 1 million total viewers, down 9 percent compared to the YTD timeslot prior to the big changes. Among the 25-54 segment, it is down 27 percent, averaging 93,000 viewers.-- The 11th Hour with Ali Velshi (weekdays from 11 p.m. to midnight and is averaging 753,000 total viewers, down 6 percent compared to the YTD timeslot prior to the programming changes. Among the viewers who are 25-54, it is down 12 percent, averaging 86,000 viewers.Some ratings news is mixed. Morning Joe now airs from 6 to 9 a.m., dropping the fourth hour at 10. The program has averaged 772,000 total viewers, an increase of 2 percent compared to the 6 a.m.-9 a.m. YTD timeslot prior to the lineup change. But among the 25-54 contingent, it is down 14 opercent, averaging 72,000 viewers.