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Daughter Saves Dad’s Struggling Shoe Shop With TikTok Appeal—And Customer Lines Out the Door
A daughter helped save her father’s vintage Italian shoe shop by posting about a pair of Y2K kitten heels on TikTok—and now it has lines outside the door. For over 30 years Rachid Lazraq has owned Rich Collection Italia, but the emergence of online shopping practices, and an aging clientele, left the store in East […]
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