NASHVILLE — Country singer Jelly Roll has been named Bud Light’s new spokeswoman, the beer brand announced Monday, confirming the artist will appear in upcoming advertisements wearing a dress and jewelry. The deal was finalized days after Jelly Roll completed a week as guest host of Jimmy Kimmel Live!, during which he wore a suit and tie for the first time, disclosed a 300-pound weight loss he described as “an entire Donald Trump,” and delivered an emotional monologue insisting he is “pretty down the middle.” Jelly Roll Named New Bud Light Spokeswoman After Kimmel Stint pic.twitter.com/nv8EDcwprR— Genesius Times (@Genesius_Times) August 31, 2026 A Bud Light spokesperson said the company had been searching for a figure who could speak to “every side of the cooler.” “Jelly has lost a president’s worth of weight, hosted late-night television, survived public assumptions about his politics, and still identifies as a Christian farmer who prefers to obtain food with a stick and a string,” the spokesperson said. “That is the exact consumer journey we are targeting.” Jelly Roll, whose legal name is Jason DeFord, said the spokeswoman title was his idea. “Y’all already decided I sold out when I put on the Bass Pro suit,” he said in a statement released through his publicist. “Might as well finish the job. I didn’t wear a dress to the Grammys. I didn’t wear one to court. I didn’t wear one to my father’s funeral. But I look all right, don’t I?” The first commercial, scheduled to air during football season, shows Jelly Roll in a camouflage cocktail dress, statement earrings, and his existing facial tattoos, standing in a bass boat and opening a can. In the spot he says: “Human dignity isn’t Republican or Democrat. Compassion isn’t left-wing. Mercy isn’t right-wing. This beer isn’t either. That’s why half of you already poured it out and the other half just found out I own pearls.” Brand executives said jewelry was non-negotiable. “The chain stays,” one executive noted. “The pearls are new. The dress tests well with both the healing-break demographic and people who still think he is MAGA.” Reaction was immediate and familiar. A Florida state official who last week declared Jelly Roll “100 percent not welcomed” in the Panhandle after the singer advised President Trump he would be “happy to see his penis again” issued a follow-up statement: “A dress does not improve the situation.” Supporters of the singer called the campaign consistent with his recent remarks that hurting hearts matter more than poll numbers. Critics on the right said the Kimmel week had been a gateway. Critics on the left said a face-tattooed country star in a hunting-pattern dress selling a boycotted beer was not the representation they had requested. Anheuser-Busch did not disclose financial terms. Industry analysts estimated the contract is large enough to offset any remaining tour dates Jelly Roll canceled to “take some time off and heal.” The company will also release a limited tallboy called Lost a Trump Light, containing 300 calories and sold in 14-pound commemorative cases matching the amount of weight the president was reported to have gained. Jelly Roll said he does not consider the role a political statement. “I’m a spokeswoman now,” he said. “I lean left on some things. I lean right on others. I lean over in this dress to get the can. That’s the truth.” He added that he still plans to bow hunt. Bud Light declined to say whether the dress will be available at Bass Pro Shops. The post Jelly Roll Named New Bud Light Spokeswoman After Kimmel Stint appeared first on Genesius Times.