The White House has rolled out a new round-the-clock streaming channel called “TRUMP TV: The Essentials Station,” giving viewers a direct feed of President Trump’s speeches, appearances and administration highlights. The launch came on the same day the major television networks halted pooled video coverage of the president after CNN was prevented from serving its scheduled turn in the White House television pool. The White House announced that the new stream would operate 24 hours a day and go live Monday evening: Streaming 24/7. Live at 7PM. pic.twitter.com/ax9obEH4sf — The White House (@WhiteHouse) September 21, 2026 The White House lists the channel on its official live page as “TRUMP TV: The Essentials Station.” The administration says the stream will collect its biggest moments, major remarks and selected highlights in one place, with updates made in real time. The launch announcement describes it as a continuous stream rather than a single scheduled event. That gives the administration a standing video outlet for speeches, official appearances and clips selected by the White House communications team. The channel appears alongside other official livestreams and archived events already carried on WhiteHouse.gov. Its new branding packages those materials as a dedicated 24/7 station, making the administration’s own video feed available even when no network pool camera is operating. The rollout followed several teaser posts from the official White House account. The first showed an old television set carrying a brief “stay tuned” message: Something’s coming. Stay tuned. pic.twitter.com/IZSvMR1Glo — The White House (@WhiteHouse) September 21, 2026 The timing placed the new White House channel directly inside a fast-moving dispute over access to the president. CBS News reports that ABC, CBS, CNN, Fox News and NBC rotate responsibility for providing pooled television footage of the president’s travel and official events. After the White House barred CNN from carrying out Monday’s scheduled assignment, the networks said the pool would suspend coverage of events designated for presidential pool video. The White House had previously barred CNN, MS NOW and Politico from access, with President Trump accusing the outlets of publishing “fake news.” The three organizations filed a federal lawsuit Monday, arguing that their credentials had been revoked because the administration objected to their reporting. The networks’ decision affects pooled television coverage, not all reporting about the president. Journalists can continue reporting from other settings, and events at venues such as the United Nations may have their own camera systems. The immediate effect is that the traditional network pool is no longer supplying its shared video feed for certain presidential movements and events. A second White House teaser showed a satellite truck approaching the White House, previewing the administration’s plan to distribute its own programming: pic.twitter.com/eZr8ViTY4t — The White House (@WhiteHouse) September 21, 2026 The Associated Press explains that the White House press pool is a rotating group that accompanies the president and shares reporting, audio and footage with a much larger group of news organizations. The television component normally relies on the five major networks taking turns supplying the shared camera crew. That distinction will shape the debate around the new channel. TRUMP TV gives the administration a permanent direct distribution outlet, while the suspended network pool has traditionally provided an independently operated audiovisual record of presidential events. The White House stream is now live, and the dispute over press access is moving into federal court. For viewers, the practical result is immediate: official footage remains available directly from the administration even as the customary pooled network feed is on hold. This is a Guest Post from our friends over at WLTReport. View the original article here. The post White House Rolls Out ‘TRUMP TV’ as Major Networks Halt Pool Coverage of President Trump appeared first on 100PercentFedUp.com.