House Committee Expands Probe Into Anti-Conservative Advertising Collusion
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House Committee Expands Probe Into Anti-Conservative Advertising Collusion

The House Judiciary Committee is ramping up its investigation into the Global Alliance for Responsible Media (GARM), which allegedly colluded with advertisers to keep business from conservative news outlets. Committee Chair Jim Jordan (R-OH) on Thursday wrote to more than 40 companies connected to GARM, instructing them to turn over relevant documents to the committee. Jordan also asked the companies—including behemoths like Pepsi, Adidas, and Shell—whether they agreed with GARM’s actions. “The Committee has uncovered evidence of coordinated action by GARM and its member companies, including boycotts of disfavored social media platforms, podcasts, and news outlets,” Jordan writes. Jordan’s letter is the latest step in the committee’s probe of GARM. Last month, Daily Wire co-founder Ben Shapiro testified before the committee about GARM’s actions. Emails obtained by the committee showed GARM and ad-buying executives expressing contempt for conservatives, admitting that they used rules about “conspiracy theories” and “misinformation” as a pretext to withhold revenue from conservative news sites, including The Daily Wire. The committee’s investigation could clarify whether GARM and ad firms were manipulating or misrepresenting their customers, or if those customers were active participants in denying ads to conservative websites. If those companies—many of whom are direct competitors—coordinated their activities, they could run afoul of antitrust laws, Jordan said. According to the committee, GARM has “deviated far from its original intent” or creating a “‘more sustainable and responsible digital environment,'” and instead “has collectively used its immense market power to demonetize voices and viewpoints the group disagrees with—even intervening in situations that do not have a so-called ‘brand safety’ concern.” Jordan asked each company whether it agreed with GARM executive Robert Rakowitz’s complaint that an “extreme global interpretation of the US Constitution” and “taking US norms and applying them globally” was a hindrance to advertisers. The letters also ask whether the companies “participate in any collective boycotts with GARM or its members that it believes is exempt from antitrust law, and whether they supported or were “aware of the coordinated actions taken by GARM toward news outlets and podcasts such as The Joe Rogan Experience, The Daily Wire, Breitbart News, or Fox News, or other conservative media.” WATCH THE TRAILER FOR ‘AM I RACIST?’ — MATT WALSH’S EXPOSÉ ON DEI Emails reveal that Joe Barone, GroupM’s Managing Partner Brand Safety Americas, admitted the group had “Daily Wire on our Global High Risk exclusion list, categorized as Conspiracy Theories.” In an email to Rakowitz, GroupM Executive Vice President of Global Brand Safety John Montgomery admitted that the group did not find that The Daily Wire published misinformation. GroupM CEO Christian Juhl struggled to explain the emails when he testified before the committee alongside Shapiro. He was replaced as CEO soon after. The companies receiving congressional letters as GARM members include: Adidas Group Adidas North America American Express Bayer AG Bayer U.S. Beiersdorf AG Beiersdorf North America BP BP America Centene Corporation Chanel Chanel Colgate-Palmolive CVS Health Dell Technologies Electronic Arts Foreign: FrieslandCampina FrieslandCampina General Mills Goldman Sachs Haleon HP Incorporated Ikea U.S. Ingka Group Johnson & Johnson Kellanova Kenvue Incorporated Kimberly-Clark Corporation L’Oréal L’Oréal USA Louis Vuitton Moët Hennessy Louis Vuitton Moët Hennessy, North America Mastercard McDonald’s Corporation Merck & Co. Incorporated Microsoft Corp Mondelēz International NIKE Incorporated PepsiCo Perfetti Van Melle Perfetti Van Melle Pernod Ricard Pernod Ricard North America Red Bull GmbH Red Bull North America Inc. Roblox Sanofi Sanofi Scotiabank Scotiabank U.S. Shell Shell USA Sony Corporation of America Sony Group Suntory Global Spirits Suntory Holdings Verizon Volvo Cars Volvo Cars USA