Not just an artist, not just a songwriter, Ernest is a full fledged music industry executive. Two years after launching Ern’s Cadillac Music, the Nashville star is spreading his business wings once again. While Cadillac Music is a publishing venture which seeks to bridge the gap for upcoming songwriters, giving them a chance to get in the room with some Nashville bigs while providing them room to continually grow and hone their craft, this new venture is a full-on record label. Teaming up with Big Loud, he announced today he had started his own label, Deville Records. Gotta respect the consistent Cadillac-themed branding. View this post on Instagram A post shared by ERNEST (@ernest) The first three artist signed are Chandler Walters, Rhys Rutherford, and Cody Lohden, who are also signed to Cadillac Music. In a press release, Ernest said: “We’re going to build this thing wide and on concrete. Artist development. Write the songs and do it the old-school way. Make the videos, see the vision, help the vision come to life.” Big Loud CEO added: “We have been in business with Ernest for almost a decade. What started with Ern as a young prolific songwriter-artist in Big Loud’s publishing hallways has evolved into much more. Our partnerships in ERN’s Cadillac Music have gone so well, and his desire to create Deville Records alongside of it made sense. Ernest developed in an independent and cultural environment like the one he desires to create. He and I have talked about this day for years and all the unique ways we could help break the next wave of prolific artists. Kudos to Rhys, Cody and Chandler for buying into this vision and supporting this unique rollout style with our upcoming Deville project.” In addition to this announcement, a debut EP is coming May 9th. Cadillac Sessions will feature two new songs and one cover with Ernest, Walters, Rutherford, and Lohden on each track, along with some “superstar guests” and we have a strong idea who that could be. Remember when Ernest and Snoop Dogg were spotted filming a music video on Broadway? I’ll let your mind take it from there… View this post on Instagram A post shared by ERNEST (@ernest) Really excited for Ernest and all his endeavors. He’s a great guy who continues to make real country music right in the heart of Nashville, which has been better recently but has a long way to go in its recovery from the snap tracks and heavy bass lines of the past decade and a half. Here’s a teaser of “Gettin’ Gone” with Snoop Dogg, which Ern posted on social media last month: View this post on Instagram A post shared by ERNEST (@ernest) Ernest last release was a solo version of “Would If I Could” (originally released with Lainey Wilson) which came in October of last year. While I’ll always be partial to Locals Only (especially “Sugar”), his 26-track NASHVILLE, TENNESSEE album was a game-changer for him. It reinforced that he was sticking to a true country sound while also trying some things out. Wishing all the best to Ernest as he continues to literally build his own path in country music. New artists would be well served by taking the journey with him. The post Ernest Unveils His Own Label, Deville Records, A Joint-Venture With Big Loud first appeared on Whiskey Riff.