Step aside you other domestics, there’s a new sheriff outlaw in town. Much is made about “outlaws” in country music. Without a doubt there’s been some real ones (Merle Haggard and Billy Joe Shaver, to name the obvious) but many more have tried on the label in hopes of making something of themselves despite having nothing to back it up. In fact, it’s rare someone dubbed an “outlaw” truly lives up to the name. But that’s never been a problem for Koe Wetzel. His shows are dark, loud, and rowdy. The music twang, grunge, and grit. Don’t try to put him in a box, there’s none that can hold him, and don’t say he’s faking because fake don’t run through Texas blood. Koe Wetzel is a modern-day outlaw to the bone, and he just staked his claim in a beer company that raises a glass to him and his kind. Outlaw Light Beer was born from a rebellious spirit and refusal to blend in. Corporate macro breweries have long monopolized the light beer market and America needed something different, something better, to break the boundaries wide open, which is exactly what Outlaw Light Beer has done. Crisp, crushable, and refreshing only crack the surface of what drives Outlaw drinkers to it. View this post on Instagram A post shared by Outlaw Mile Hi Light Beer (@outlawbeer) Created by Colorado’s Trivoli Brewing Company, Outlaw embodies the resilient legacy of a company whose roots stretch back to 1859. They survived Prohibition, natural disasters, economic turmoil, and the onslaught of publicly traded conglomerates, always finding a way to make a comeback no matter what was thrown their way and Outlaw Light Beer is the next chapter that story. True to their name, Outlaw attracted some artists that buck trends, throw away the naysayers, and do things on their time, in their way. Koe Wetzel and HARDY have taken equity stakes in Outlaw Light Beer, which goes much deeper than a celebrity endorsement; it puts their money where their mouth is. When asked why he made this commitment to Outlaw, Koe said: “I didn’t want to just be the face of it—I wanted to be part of building it. Outlaw is smooth, easy-to-drink beer for people like me and my fans, and taking a real stake in it means I’m all in. We’re building something from the ground up that feels real, and that’s rare in this game.” While in the old days, “outlaw” meant someone living outside the rule of law, the word has taken on a new meaning today. It still involves not following some rules, let’s not kid ourselves here, but Koe describes being an outlaw as more than that: “Being an outlaw in 2025 isn’t about breaking the law—it’s about breaking the mold. It’s about doing things your own way, even when people tell you not to. That’s how I’ve always lived, and that’s how Outlaw Light Beer feels too. It’s not trying to be flashy or fit into some big corporate box. It’s beer for folks who like their music loud, their nights long and their drinks cold.” For loud music and long nights… Now that’s something I’ll drink too. In fact, this message has resonated with people throughout the country, leading Outlaw Light Beer to become the fastest growing domestic light beer in the US. Use the “Where To Buy” feature on their website to find a distributor near you. Outlaw is available in 45 states, so there’s bound to be one not too far away. Koe and HARDY are heading out on the JIM BOB World Tour which kicks off tonight in Chula Vista, California and I just know a whole lot of outlaws are going to be in attendance… Grab a case (or two) of Outlaws and get to tailgating because there’s no better way to get ready for the show than with the light beer that America deserves. Here’s to the Outlaws. View this post on Instagram A post shared by Six Pack Coverage (@sixpackcoverage) The post To Long Nights And Loud Music: Koe Wetzel Stakes His Claim With Outlaw Light Beer first appeared on Whiskey Riff.