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Post Malone Unveils New Fashion Brand, Austin Post Apparel, With Epic Cowboy Event In Paris
Taking his Western stylings out of the recording studio and to the runway.
Post Malone has unveiled a new project, and no, it’s not the announcement of his sophomore country record.
Last year, Post Malone took the nation by storm, leaving his hip hop/pop career and going country with his F-1 Trillion record. While many people have tried to crossover into country music, many either don’t stick or are not accepted by country music fans. However, Malone arguably had the most crossover appeal, taking his time to establish himself with Nashville artists and songwriters, making his crossover a very slow rollout. His acceptance into the genre was made evident by the response to his debut country project, which debuted at number one on the charts upon its release, and was even nominated for Best Country Album at the Grammy Awards.
In a recent interview with The Tennessean, the 29-year-old spoke on that when discussing how he’s carefully treated his venture into country music, and appreciated the acceptance he’s received:
“I want to make sure I do things with respect. I feel honored that everyone has been accepting and patient with me.”
That mindset is precisely why country music fans have welcomed Post Malone with open arms.
Since establishing himself as a country artist, Post Malone has fully dedicated himself to the Western way of life. Malone has purchased a horse, appropriately named Ashtray, and supports local rodeos and various Western events in his home state of Utah, adopting a complete cowboy persona.
Most recently, Malone entered the fashion space, leaving ladies’ jaws on the floor from his campaign shoot with Kim Kardashian’s company, SKIMS. The shoot was done in a mountain range, showing Malone in a full cowboy get-up, complete with camo underpants.
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After the shoot, Malone hilariously joked that he hoped he would get texts from “a bunch of ladies” after starring in the campaign.
“Well, hopefully I get a text from a bunch of ladies. I mean, that’s the bit. But we’ll see.”
While I am sure he received a few DMs from that, now, after unveiling his most recent business venture, I am sure his DMs are flooded. Country fans now know that SKIMS was just the start of Malone’s venture into fashion.
Over Labor Day weekend, Malone announced his clothing line, Austin Post Apparel, and launched his brand during an exclusive fashion event in Paris, France.
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A post shared by Austin Post (@austinpostapparel)
The first collection of Austin Post Apparel, Season One: At First Light, brings the cowboy persona that Malone has been rocking for the last two years to a high-fashion light. The juxtaposition of bringing the wild West to a classy society like Paris is rather genius. The looks are rugged yet polished, perfectly tailored, yet keeping the roots of what you’d see on the ranch.
The collection features a lot of fringe, starched denim, leather details, and accents of turquoise. The fashion is right in line with what you see from today’s major Western fashion brands, yet it screams Post Malone. It’s not overdone, and many of the pieces look like something he would rock while performing on stage.
Malone also highlighted another huge Western brand during his show, pairing each outfit with a pair of Lucchese boots. You love to see him supporting another brand while promoting his own.
Austin Post Apparel proves that Malone’s switch to country music was more than just for the music, but also for his lifestyle. Malone is here to stay and is putting eyes on the country and Western world in a big way through the launch of his fashion brand.
Post Malone is making big moves. I can’t wait to see what’s to come from the Texas native.
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A post shared by Austin Post (@austinpostapparel)
While you’re here, fire up “Finer Things.” It feels fitting for a cowboy fashion show in Paris.
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