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Google is pushing a YouTube ad crackdown to convince users to buy into its premium services to remove ads instead of relying on ad blockers. It's part of an ongoing fight by Google and many other companies to get users to drop their ad blockers. Google’s latest attempt appears to be causing issues for some users‚ and the company even said it may cause “suboptimal viewing” experiences if you’re using an ad blocker. The fight against ad blockers isn’t exactly a new one. Whether you’re trying to avoid all the random ads you get on Twitch‚ Youtube‚ or websites‚ or just trying to avoid some of the really crappy ads that some sites push (including YouTube)‚ ad blockers have been a mainstay on the internet for at least the last decade and a half. With Google’s latest attempt at a YouTube ad crackdown‚ the company has now added code to the backend that checks for an ad blocker anytime you launch a video. The result has been seamless for some users‚ but others have complained about small hiccups when first loading a video‚ with some even mentioning seeing these issues on Firefox and Edge but not on Chrome. I use several different browsers throughout my day‚ just because some sites that I visit work better on certain browsers‚ and I can say that I didn’t have much issue on YouTube when testing it with an ad blocker. However‚ Google has noted that some users might have a “suboptimal viewing experience‚” according to statements made to Android Authority. YouTube prompt telling a user video playback will be blocked because of ad blocker use. Image source: Reddit Google also says that it doesn’t matter what browser you’re using. If you’re using an ad blocker‚ it’s likely you’ll run into issues‚ as the recent YouTube ad crackdown has been going hard at ad block users‚ even going so far as to disable watching videos when an ad blocker is installed. At the moment‚ it's unclear if the crackdown is working to increase YouTube Premium subscriptions or if people are just uninstalling their ad blockers and putting up with the ads. While I’m not surprised that Google is cracking down on adblocker usage‚ I’m also not surprised that so many people turn to them. Ads online have been a major issue for the past decade‚ with some carrying malware and others just being obscenely intrusive. Recently‚ I’ve found myself having to watch two minutes of ads on YouTube and Twitch before even being able to watch the video or stream that I tuned into.  If that trend continues‚ we’ll likely see ad blockers look for other ways around the current moves Google is making. In the meantime‚ though‚ users experiencing issues with YouTube may want to try changing browsers or just disable your ad blocker and put up with the ads that YouTube throws your way. There is‚ unfortunately‚ no perfect solution here. Don't Miss: Mysterious space junk that crashed into Moon was Chinese in origin The post YouTube’s ad crackdown could cause ‘suboptimal viewing‚’ Google admits appeared first on BGR. Today's Top Deals LG OLED TVs and Samsung smart TVs just hit rock-bottom prices for Black Friday Trending Right Now: Berlin on Netflix: Everything to know about the highly anticipated Money Heist prequel We might finally know why OpenAI fired Sam Altman New leak dives into Marvel’s plans for The Kang Dynasty and Secret Wars

At 63 years old‚ Tim Cook is currently one of the older tech CEOs working today. Though Cook has no plans to retire from Apple just yet‚ he did recently explain that a detailed succession plan is already in place for when that day comes. In other words‚ a Succession-style battle where underlings vie for the CEO spot once Cook leaves isn’t in the cards. Cook talking about a succession plan in and of itself is interesting‚ especially given that Steve Jobs many years ago was somewhat coy about who would take charge after him. Cook’s remarks came during a recent interview with Dua Lipa for BBC Sounds. "We're a company that believes in working on succession plans‚ so we have very detailed succession plans‚” Cook said. “Because something unpredictable can always happen. I could step off the wrong curb tomorrow. Hopefully‚ that doesn't happen. I pray that it doesn't." When Dua Lipa followed up with a question about who might be his successor‚ Cook naturally didn’t elaborate. "I can't say that‚” Cook answered. “But I would say that my job is to prepare several people for the ability to succeed‚ and I really want the person to come from within Apple‚ the next CEO. So that's my role: That there's several for the board to pick from." The full interview is below and touches on a wide breadth of topics‚ including climate change and artificial intelligence. https://www.youtube.com/watch?v=JXQYO8poXC8 On a related note‚ I think it's fair to say that Cook over the years has been targeted with unfair critiques. While some critics will point to a "lack of innovation" under his command‚ that perspective fails to account for the fact that revolutionary products‚ almost by definition‚ come along once in a lifetime. Besides‚ Apple with Cook in charge rolled out the iPhone X‚ the Apple Watch‚ and the forthcoming Vision Pro. What's more‚ Apple under Cook has become a $3 trillion company. Overall‚ Cook has been an exemplary CEO‚ and it's easy to see why Steve Jobs hand-picked him for the role. Don't Miss: New Apple holiday ad was shot on iPhone 15 and edited on MacBook Air The post Tim Cook says a succession plan is in place for when he retires appeared first on BGR. Today's Top Deals LG OLED TVs and Samsung smart TVs just hit rock-bottom prices for Black Friday Trending Right Now: Berlin on Netflix: Everything to know about the highly anticipated Money Heist prequel We might finally know why OpenAI fired Sam Altman New leak dives into Marvel’s plans for The Kang Dynasty and Secret Wars

Researchers have invented a new kind of artificial seed to sense environmental parameters without impacting the health of the environment.

A Leeds researcher is keen to help beekeepers shape their practices following his study which appears to disprove the widespread belief that honeybees naturally insulate their colonies against the cold. His findings suggest that the creatures are potentially being subjected to thermally-induced stress.

One of the primary chlorine disinfectants currently being used to clean hospital scrubs and surfaces does not kill off the most common cause of antibiotic-associated sickness in health care settings globally‚ according to a new study.

When the Black Death or bubonic plague epidemic ravaged London between the autumn of 1348 and the spring of 1350‚ it may have wiped out as much as half the city’s population. Read moreSection: NewsHistory &; ArchaeologyHistoryImportant EventsRead Later