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Brent Cobb Explains How His Songs Get Featured In Taylor Sheridan Shows Like ‘Yellowstone’ & ‘Landman’
Seems like the process for country artists to have their songs featured in Taylor Sheridan shows is actually rather relaxed?
Brent Cobb stopped by the Whiskey Riff Raff podcast to talk about mentoring Luke Combs and the Red Clay Strays and watching them take off, a wild night at a Grammys after party, how his young son inspired him to release his rock record Ain’t Rocked In A While, how his incredibly talented cousin, producer Dave Cobb, produced his very first album, a story about how Tyler Childers once opened for him and much more.
We also got to talking about how Brent Cobb has had the privilege of having his music featured in hit TV shows like Yellowstone and Landman. It’s no secret that Taylor Sheridan has played an intricate role in the growth and popularity of country music.
Almost any series that he has his hands on puts country music front and center, and shows like Yellowstone and Landman are the only programs including songs from artists like Colter Wall, Charley Crockett and Whiskey Myers, who traditionally don’t get much mainstream attention.
There’s even a name for the phenomenon: it’s called the “Yellowstone Effect.” When an artist has a song featured on the show, or any Sheridan show for that matter, it provides an incredible growth opportunity and the song typically shoots up to the top of the charts and sees a massive increase in streams once it’s been featured. A number of artists, including Whiskey Myers, Shane Smith and the Saints, and more have the data to back it up.
Brent Cobb has experienced that first hand when his songs have been featured in Yellowstone and Landman. In fact, one of his songs helped the entire Yellowstone universe get kicked off, as he explained:
“In ‘Yellowstone,’ it was the very first… it was like the pilot internet preview of ‘Yellowstone.’ The very first one, it had my version of ‘Let the Rain Come Down.’ They’ve been so good to me over there. Andrea Von Foerster, (the music supervisor), she’s awesome.”
Cobb also had his song “I Ain’t Livin'” featured in Yellowstone’s Season 5, and his hit “Snakebite” was included in the first season of Landman. He mentioned that he hopes they keep his name in the rolodex for future music to be included in Taylor Sheridan shows, as he’s always happy and grateful to have his music highlighted in the television medium.
If you were wondering how the process of the shows reaching out to Brent Cobb works, he says that they usually ask for permission to use a song that already exists rather than having the country artist work up a brand new track for a particular scene:
“(They just reach out) kind of. They don’t really ask for specific, ‘Hey we have this scene, would you try to write about this?’ It is a little bit like that. Sometimes she reaches out… I don’t know how it all happens, a lot of the time. The way that it works usually is that it’s something that I had already wrote not trying to (fit a scene).”
@whiskeyriff “They’ve been so good to me.” // Check out the latest Whiskey Riff Raff episode with @Brent Cobb now. Available now on Spotify, Apple, and YouTube. #whiskeyriff #whiskeyriffraff #brentcobb #yellowstone #landman ♬ original sound – Whiskey Riff
Taylor Sheridan’s team reaches out, Brent Cobb green lights it, and then the “Yellowstone effect” takes care of the rest. And with all of the Yellowstone spinoffs on the way (in addition to the non-Yellowstone shows that Taylor Sheridan has out there), there will always be a need for a Brent Cobb song here and there.
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Cheers, y’all.
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