Roku's home screen has become one of the few bastions of peace and quiet on our screens as other streamers pack their apps with video ads‚ but the free ride will soon come to an end. Roku recently shared its Q1 2024 financial results‚ and during the earnings call‚ Roku's CEO Anthony Wood told investors that video ads are coming to the home screen. &;quot;To give you some examples of the kinds of things we’re looking at on the home screen‚ on the home screen today‚ there’s the premier video app we called the Marquee and that traditionally has been a static ad‚&;quot; Wood said. &;quot;We’re going to add video to that ad.&;quot; If you own a Roku TV or streaming player‚ you've probably seen that static ad on the side of the display when you're on the home screen. Here's what it looks like: Roku is bringing video ads to the home screen. Image source: Roku In the future‚ you might see a video ad there instead. We can only hope that it will be muted by default. Wood also added that this will be the first of multiple video ad units on the home screen‚ and that Roku is now &;quot;looking at other experiences we can add to the home screen that would be where we can innovate more video advertising.&;quot; Ad revenue is hugely important for Roku‚ so it's no surprise the company wants valuable video ads littering customers' screens instead of static images. We do not know when to expect these video ads or precisely what they'll look like‚ but when it comes to Roku's bottom line‚ the sooner‚ the better. In the meantime‚ enjoy the video-free home screen while it lasts. Notably‚ Wood did not discuss recent reports about Roku's patent for technology that would allow it to put ads on the screen any time you press pause. Presumably‚ home screen video ads are the priority at the moment‚ but we'll be keeping an eye out for these. Don't Miss: Roku discloses another major breach – how to tell if you’re affected The post Roku confirms home screen video ads are coming – here’s what that means appeared first on BGR. Today's Top Deals Best deals: Tech‚ laptops‚ TVs‚ and more sales Today’s deals: Rare Nintendo Switch discount‚ $84 Chromebook‚ $136 standing desk‚ Vitamix blenders‚ more Today’s deals: $89 AirPods‚ 40% off UGREEN NASync‚ Samsung Galaxy A35‚ Segway E-Scooters‚ more Best Echo Dot deals for April 2024

A big iPad Pro rumor dropped over the weekend that I didn't see coming. A well-known Apple reporter said the OLED iPad Pro that will launch on May 7th will feature a new M4 System-on-Chip (SoC) instead of the expected M3 chipset. As stunning as the claim might have been‚ I realized it made complete sense. The OLED iPad Pro delay‚ the special launch event‚ and the short period between the iPad event and WWDC 2024... the M4 upgrade explains it all. Also‚ reporter Mark Gurman said the M4 upgrade is all about generative AI coming to Apple's ecosystem of devices. That's what ties everything together. However‚ while I saw these puzzle pieces making sense‚ we had no real evidence to support Gurman's claim. Now‚ however‚ it turns out Apple might have provided the missing pieces via its own code. Findings in iPadOS 17.5 beta files indicate that Apple is indeed skipping a generation of M-series chips and moving straight to the M4 in its upcoming OLED iPad Pro. Continue reading... The post The new iPad Pro’s surprise isn’t an OLED screen‚ but an M4 CPU appeared first on BGR. Today's Top Deals Best Echo Dot deals for April 2024 Today’s deals: $989 M3 MacBook Air‚ $20 Echo Pop‚ TheraGun massagers‚ Bose headphones‚ more Today’s deals: $3.75 Nooie smart plugs‚ $20 Blink Mini cam‚ $180 Roomba robot vacuum‚ LG OLED TVs‚ more Today’s deals: Rare Nintendo Switch discount‚ $84 Chromebook‚ $136 standing desk‚ Vitamix blenders‚ more

New research has shed light on the rituals surrounding the construction of a ballcourt in the ancient Maya city of Yaxnohcah. Read moreSection: NewsHistory &; ArchaeologyHistoryAncient TraditionsRead Later 

Regular mammograms to screen for breast cancer should start younger‚ at age 40‚ according to an influential U.S. task force. Women ages 40 to 74 should get screened every other year‚ the group said. Previously‚ the task force had said women could choose to start breast...

The Supreme Court declined Tuesday to block a Texas law requiring online age verification in order to access pornographic websites in a case pitting the Republican-led state's effort to keep adult content away from minors against constitutional free speech protections.

Eight newspapers filed a lawsuit Tuesday against Microsoft and OpenAI alleging the tech films have illegally pulled millions of copyrighted articles into their artificial intelligence products at the expense of publishers.

Sen. Tom Cotton‚ R-Ark.‚ said the students taking over college campuses across the country  are &;quot;fanatical&;quot; and &;quot;deeply troubled&;quot; but &;quot;easily detained&;quot; nonetheless‚ adding that university administrators need to respond‚ regain control‚ and &;quot;restore law and order.&;quot;

The Drug Enforcement Administration will move to reclassify marijuana as a less dangerous drug‚ The Associated Press has learned‚ a historic shift to generations of American drug policy that could have wide ripple effects across the country.

Outraged New York City lawmakers on both sides of the aisle called on Mayor Eric Adams and the FDNY to help the family of a terminated firefighter who died of a heart attack after he was let go to help pay for the city's migrants.

Immigration for the third month in a row topped a list of Americans' top issues facing the United States‚ outpacing concerns about the economy and the government‚ according to a new poll from Gallup released Tuesday.