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Plant-Based Meat Company Reportedly On The Verge Of Bankruptcy
Several headlines suggested Beyond Meat, a plant-based meat manufacturer, was headed for Chapter 11 bankruptcy.
The company has faced declining sales and a plummeting stock.
We won. pic.twitter.com/LniI06bsgR
— RAW EGG NATIONALIST (@Babygravy9) August 14, 2025
However, the company denies that it has filed for bankruptcy.
“We have not filed, nor are we planning to file, for bankruptcy,” a company spokesperson told Plant Based News.
Recent media stories suggesting that Beyond Meat filed for bankruptcy are unequivocally false. We have not filed nor are we planning to file for bankruptcy.
Go Beyond.
— Beyond Meat (@BeyondMeat) August 15, 2025
More from Plant Based News:
The statement comes amid a highly publicized and difficult financial period for Beyond Meat. The company, which played a key role in establishing the market for hyper-realistic meat analogues when it launched in 2009, has seen sales stagnate as the market becomes more competitive and consumers move away from “ultra-processed” alternative proteins.
The company’s Q2 year-on-year net revenue fell by 19 percent to USD $75 million this year, and it also saw a net loss of $29.2 million. Additionally, it experienced an operating loss of $34.9 million. Beyond Meat’s CEO, Ethan Brown, expressed disappointment at the time, saying the results “primarily reflect ongoing softness in the plant-based meat category.”
Its ongoing financial struggles have forced the company to cut back on its workforce. Earlier this year, the brand announced that it would be suspending its operations in China. It also announced plans to cut around six percent of its workforce in a bid to become profitable by 2026.
The cold, hard truth for Beyond Meat and other companies that produce meat substitute products is that not many people want what they’re offering.
Beyond Meat is Beyond Bankrupt, it seems. Or at least about to achieve that. Turns out no one wanted to buy overpriced ultra-processed fake meat crap. Despite the heavy P.R. push, they couldn't spin it enough to win it. The stock is down 97.77% LMAO. Maybe they should try… https://t.co/FWMqo2ZvbG
— HealthRanger (@HealthRanger) August 15, 2025
TheStreet explained:
Beyond Meat owns no real intellectual property (IP), and every company in the meat and grocery business (more or less) now sells a take-off of a product that already had limited appeal.
The people who like plant-based meat really like it, but that’s a niche audience that won’t grow all that much. That has created the “frozen yogurt store” effect for Beyond Meat.
When one self-serve frozen yogurt chain opens in your town, it has lines out the door. The addition of a second store puts both in peril, and further openings split the market so much that nobody succeeds.
That has happened with Beyond Meat, and no amount of clever talk from founder and CEO Ethan Brown can change that.
“Beyond Meat was off to a sizzling start when it went public in 2019. Better-tasting products from the company and others in the plant-based meat industry drove soaring stock prices and booming sales, while growing partnerships with restaurants and retailers increased consumer acceptance,” CNBC wrote.
“Yet, something has changed over the last few years. Instead of continued growth, the industry has seen declining sales, mounting layoffs and shuttered factories,” it added.