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Turning Point USA celebrates ‘over 20 million’ viewers for its ‘All-American Halftime Show’
Turning Point USA said it will stage another alternative Super Bowl halftime show next year, following the success of its “All-American Halftime Show” on Sunday night.
TPUSA’s halftime show aired as counterprogramming to the National Football League’s official halftime show by Bad Bunny, and featured performances from Kid Rock, Brantley Gilbert, Gabby Barrett, and Brice Lee. Both shows aired approximately around the same time during the 8 p.m. hour, and TPUSA’s show has garnered over 19 million views on YouTube.
Andrew Kolvet, the executive producer of TPUSA’s The Charlie Kirk Show, said Sunday night that he saw “at one point” 10 million viewers were watching the show concurrently on social media. He added that the number of viewers on YouTube “keep updating.”
“So we’re trying to put it all together,” Kolvet said on Fox News’s One Nation with Brian Kilmeade. “What I can safely say is that we are now over 20 million viewers across just social. So we haven’t even gotten our partner broadcasters, their analytics. As you know, sometimes the ratings take a little while, but that’s 20 million viewers.”
The All-American Halftime Show pulled in OVER 25 MILLION views on just YouTube and Rumble alone, with a lot of large groups watching together, so the number of viewers is likely far higher. And the numbers are still climbing (broadcast partners, fast channel partners, and final… pic.twitter.com/qNw3wfXrXR— Andrew Kolvet (@AndrewKolvet) February 9, 2026
In addition to YouTube, TPUSA’s stream of the show on Rumble garnered 2.21 million views. The event was also streamed on Daily Wire+, and televised on channels such as Real America’s Voice, Trinity Broadcasting Network, and One America News Network.
Kolvet confirmed that TPUSA intends to put on a similar show for the next Super Bowl. He said “people are paying attention” to Sunday night’s show, and they will enter next year’s show with a year’s preparation.
“We’ve got to do it for the country, and this was a massive success, and we were grateful to do it,” Kolvet said.
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The All-American Halftime Show featured Kid Rock singing his own rendition of Cody Johnson’s “‘Til You Can’t.” Kolvet said Kid Rock had said “God woke him up in the middle of the night” to add his own verse to Johnson’s song, where the musician sings Jesus Christ will “give you a second chance.”
It is not yet known how many people watched the 2026 Super Bowl or Bad Bunny’s halftime performance live. Last year’s game had an estimated 127.7 million viewers, the largest Super Bowl audience in history, according to Nielsen. On YouTube, Bad Bunny’s halftime show has garnered over 17 million viewers as of Monday morning.
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