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We All Miss Mass Market Paperbacks
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We All Miss Mass Market Paperbacks
It’s partly nostalgia, but there really is something special about those books…
By Molly Templeton
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Published on August 14, 2025
Photo by Daniel Lim [via Unsplash]
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Photo by Daniel Lim [via Unsplash]
One way in which I have been dealing with the state of the world at present is by allowing myself to collect pretty, or at least interesting, editions of books I already know I love. It is just a little distracting kindness for myself: These are not new books, and therefore do not add to my endless TBR pile. They are not fancy books. They are cheap books. At most they are used $15 hardcovers of, for example, a Joan Vinge book with a Leo and Diane Dillon cover.
But mostly, they’re mass markets, those virtually square little tomes that used to be the backbone of SFF. My beloved local SFF store, Parallel Worlds, had tables and tables of mass markets out on the sidewalk the other weekend for a buck apiece. A dollar! I restrained myself and only bought books I do not already own. I do not need to buy a whole new set of Jo Clayton’s Duel of Sorcery books to give to some as yet unknown person. (But sometimes you just want to take old favorites home with you.)
There are many charms to the books that are commonly referred to as mass market paperbacks (they are also known by the somewhat less wordy term “rack size”). They are small. If you have reasonably sized pockets, apparently they fit in pockets. (They fit in the pockets of my chore coat, and that’s it.) They stack neatly. They often have incredible cover art. They smell different. Sometimes the page edges are that bright, bright yellow.
And they’re cheap. Or at least cheaper.
I was thinking about mass markets because of that sidewalk sale, and all the things I wanted to take home but didn’t. But it seems like a lot of people have had them on the brain. Jenny Hamilton recently posted a photo of some of hers while she was reshelving. Chuck Wendig, in response to a Nat Cassidy post, said, “We lost something as a nation when we lost the mass market paperback format.”
From there, things went in all directions. Charles Stross got detailed about when he’d seen mass market sales decline, and mentioned that “mass market” technically refers to a distribution channel, not a book trim size. This is a fair thing to point out, especially since there are no industry standards when it comes to book sizes. Cassidy griped about the “WEIRD NEW TALL PSEUDO MASS MARKET EDITIONS,” a gripe that I share. I don’t generally hate books, but those are just wrong.
I went poking around Bluesky and found all sorts of mass market posts, just from the last month. A lot of them said some variation of “Bring back the mass market paperback,” which is sort of funny, because it’s not really gone. Not entirely. Not yet. But it is fading.
Earlier this year, Readerlink announced it would stop distributing mass market paperbacks by the end of 2025. Readerlink describes itself as “the largest full-service distributor of hardcover, trade and paperback books to non-trade channel booksellers in North America,” which is to say, Readerlink is a main channel through which books get to all those non-bookstore places we used to find mass markets, like grocery stores. According to Publishers Weekly, “Readerlink’s customers, which include Walmart, Kroger, Hudson News, and other mass merchandisers, account for as much as 60–70% of mass market paperback sales in the U.S.”
That’s a lot of mass markets no longer going into the world.
In a follow-up piece, Publishers Weekly wrote, “Consensus across the six publishers that spoke with PW said that most new and established authors who had been published in mass market will now simply get moved over to trade paperback.”
But trades aren’t the same. And not just because mass markets are cheaper, though that is certainly part of the picture—both in terms of why readers want them and why publishers might not want to print them. Why would they want to sell a book for $9 when they could sell it for $18? Once upon a time, maybe, those little books were selling in larger quantities, so it all mathed out in the end. And once upon a time, maybe, publishing was a slightly less money-driven industry. People joke about the era of the three-martini lunch, and publishing being a “gentleman’s” business, and how different it used to be. But there is, I think, some truth in those jokes.
So many books that I love first appeared as mass markets—like all those Jo Clayton novels I keep buying new-to-me copies of. I don’t think I’m alone in that, as a reader, I grew up almost entirely on mass markets. If the books I was reading had ever come in other formats, I never saw them—with rare exceptions like The Hitchhiker’s Guide to the Galaxy (the giant omnibus edition in faux leather) or The Mists of Avalon (which I always assumed was just too big to fit in the smaller size). Hardcovers? Presumably they existed, but not to me. Those books were invisible until they arrived in the small, portable, affordable format.
It is often said that ebooks ate the mass market paperback market, which is probably true for some readers (I would love to see how that played out within different genres). Some things are still printed in mass market; some things still sell in mass market (Publishers Weekly says that 2024’s bestselling mass markets were both George Orwell anniversary editions. Make of that what you will). But it seems telling that, for example, paperback editions of the Star Wars High Republic books come only in trade size. (The Rise of Skywalker novelization, though, that you can get in the small size.) The things that used to feel like the norms simply aren’t anymore. (I haven’t yet read Dan Sinykin’s recent book Big Fiction: How Conglomeration Changed the Publishing Industry and American Literature, but the more I think about this, the closer it inches to the top of my read-this-next stack. The first two sections are about the mass market, the next about trade.)
Reluctantly, I get it. Sort of. It’s about money; it’s about production costs and volume; it’s about “the market”; and it’s about distribution (when’s the last time you saw a spinner rack at a grocery store?). And equally reluctantly, I have to admit that a big part of my love for this format is nostalgia. I haven’t bought a new mass market since I read the Song of Ice and Fire books almost 15 years ago.
But I buy used ones all the time. I buy the ones I had and have since waylaid; I buy the ones with the very best covers. (Am I going to read the book with the giant space otter in the sky? Possibly not. But it was still worth a dollar.) I have a running list of mass markets I want to find: the Wizard of Earthsea with the cover depicting a half-man, half-hawk wearing bright teal tights; the Lord of the Rings series with the Barbara Remington cover art; Robin Hobb’s Farseer trilogy with the Michael Whelan art. Anything with art by the Dillons. All the Jo Claytons I don’t have and/or never read. And so many more.
Part of the reason I love these books so much is just that I remember being in my teens, and being able to buy four or five books with one birthday giftcard. It was all discovery, all new things; it was the way I stepped out from under the shadow of my mother’s (excellent) reading taste and finding my own. I was buying all those books at Waldenbooks, a mall store that doesn’t exist anymore, so in a way, it makes a bitter kind of sense that the books themselves are less and less common, too.
Still: The price difference is no joke. Nor is the fact that you can’t just buy bestselling novels with your groceries the way you used to be able to do. I miss these books because I’m nostalgic, but I also think that nostalgia isn’t just about the books—it’s about a different way of books coming into the world. A more accessible way; a less specialized way. It’s not really about the size of the book, is it? It’s about what it meant, and means, to each reader.[end-mark]
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