Bryon Noem, the husband of former Department of Homeland Security Secretary and South Dakota Gov. Kristi Noem, is trending online after a tabloid published an investigation saying he lives a "secret double life." The Daily Mail reported that Bryon Noem practices cross-dressing. The report has not been independently verified by USA TODAY. Here's what we know.

The cross-dressing online activity of Kristi Noem's husband was "an open secret" in Washington, D.C., despite the ousted Homeland Security Secretary's statement that she was "blindsided" by an exposé about the matter this week, according to a new report. Pictures of Bryon Noem wearing pink hot pants and a skin-toned spandex top stuffed with balloons were published this week in a Daily Mail report, alleging that he engaged in a "bimbofication" fetish as his wife served in President Donald Trump's cabinet.

Kristi Noem's cross-dressing husband, Bryon Noem, paid online models up to $25 a minute to talk dirty to him — and was a "needy client" with an unusual kink for yoga pants, according to one of the women. Noem, the long-time husband of the former Homeland Security secretary, was exposed this week for living a cross-dressing double life in the "bimbofication" fetish scene after the Daily Mail published salacious photos of Noem with massive fake breasts. Lydia Love, a webcam model on the website CamSoda, "definitely" remembers Noem's face but said "there's no way I could ever forget the fake boobs," she told the Times of London of the 56-year-old father of three, who was one of her regular clients.

That couldn't be him, could it? The cartoonishly large breasts. The pink spandex. The come-hither stare. "Must be A.I.," a burly cattle rancher named Kevin Ruesink said as he inspected pictures of his neighbor Bryon Noem that had been published by The Daily Mail on Tuesday morning. The rancher was playing pinochle in the back of a convenience store with five other men in the tiny town of Castlewood, S.D., not far from the Noem family farm.

Kristi Noem's husband is today revealed as a secret cross-dresser who dons gigantic fake breasts and pink hotpants to chat with online fetish models. While his wife has operated at the highest echelons of government, handling matters of national security in her recent role as secretary of homeland security, Bryon Noem, 56, has been dressing up and paying adult entertainers to talk dirty. The Daily Mail has reviewed hundreds of messages involving three women from the 'bimbofication' scene – where porn performers transform themselves into real-life Barbie dolls by pumping colossal amounts of saline into their breasts.

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